22
Oct 10

There is 'significant scope and opportunity' to increase sales by looking abroad

Firms have been advised to seek opportunities to sell to new markets abroad.Firms can significantly increase sales by using e-commerce to sell to foreign markets, it has been claimed. Read the rest of this entry »

22
Oct 10

Motivating sales through marketing can help drive recovery, it is claimed

Following government spending cuts, marketing and advertising can start driving economic recovery, the Advertising Association has said.Techniques for motivating sales such as marketing and advertising can help drive economic growth following the deep budget cuts announced by the government, it has been claimed. Read the rest of this entry »

20
Oct 10

Report finds that firms are looking to take on staff in areas targeting growth, including sales.

Report finds that firms are looking to take on staff in areas targeting growth, including sales.UK businesses are looking to expand their operations in areas that could help them achieve growth as the economy recovers, such as sales. Read the rest of this entry »

20
Oct 10

Build strong customer relationships to increase sales, says expert

Firms have been advised to see their customers as people, not just data.Firms can increase their sales figures if they use consumer data to build better personal relationships with their customers. Read the rest of this entry »

12
Oct 10

Sales consultants 'hungry to learn more about social media'

Sales consultants may benefit from further social media training, if one expert's comments are anything to go by. Sales consultants responsible for brand management are eager to learn more about the opportunities afforded by social media. Read the rest of this entry »

11
Oct 10

Social media 'could aid marketing strategy'

Building a bespoke social media environment should be included as part of a marketing strategy, one sector commentator has claimed.A sales department's marketing strategy could receive a boost by creating a bespoke social media environment to give brands a better understanding of who their target audience is, it has been claimed. Read the rest of this entry »

7
Oct 10

Hull woman claims to be UK's best sales consultant

A businesswoman from Hull has claimed that she is "probably" the best sales consultant in the UK.Being the best sales consultant in the UK is a lofty claim to make, but one businesswoman has claimed that she could "probably" claim the title.

According to the Hull Daily Mail, Nicky Pattinson, a self-made businesswoman from Yorkshire, has helped numerous local firms and larger brands, including Nike and Rolls Royce, to improve their sales.

She explained that any business attempting to sell in the same way they did 20 years ago should not be surprised if they enjoy limited success.

Indeed, she claimed that the best way to achieve results is through a firm understanding of the products and business that allows companies to then connect with their customers.

Ms Pattinson explained that the most successful sales professionals will have realised the importance of the emotional impact of a product or service and the way in which this can help to drive a business.

"I could never understand why people thought selling was a less than honourable profession. To me it's the most exciting thing in the world, the most creative thing you can do with your life," she enthused.

Elsewhere, speaking at the recent online branding and social media workshop hosted by the Internet Advertising Bureau, Bradley Little, head of NM Incite, said that in order to drive business performance, firms should now be looking at the wider picture of strategic planning in sales and brand awareness.

Written by Julian Poulter
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5
Oct 10

The wider picture of strategic planning

Looking to the work of competitors is not the only element of boosting business performance.When driving business performance, marketers have been advised of the importance of looking at the wider picture of strategic planning in sales and brand awareness. Read the rest of this entry »

2
Oct 10

Social media with images 'can help improve sales'

A new report highlights the effectiveness of social media images.Businesses using social networking to improve sales could benefit from using images, new research suggests.
Read the rest of this entry »

1
Oct 10

CSR 'can help improve sales'

An expert has advised firms to improve their corporate social responsibility in order to maximise their sales.Implementing socially responsible business practices is a good way to improve sales, an expert has suggested. Read the rest of this entry »