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Download our whitepaper on Dynamic Telesales here.

Dynamic telesales is a unique combination of:

•Marketing automation system using sophisticated email and web marketing techniques

•Expert marketing process and consultancy

•Managed services - marketing management and marketing assistant to take away the workload

•Applied telesales to use the intelligent human touch to move buyers along the buying process

This service can be applied to many applications in sales & marketing:

•Lead generation

•Lead nurturing

•Maintenance renewals

•Customer management - cross sell, up sell, service

To find out more click on the whitepaper link

An expert has advised firms to utilise content marketing as an effective lead generation method. An expert has advised firms to utilise content marketing as an effective lead generation method.

Ford Kanzler, managing partner of Marketing/PR Savvy, said content marketing is all about providing consumers and sales leads with interesting and valuable informational content and the strategy could help improve sales. Read the rest of this entry »

Firms should focus on consultative selling, an expert has said.Consultative selling is the most important sales and lead generation technique to master, it has been suggested.

According to Lars Tewes, managing director of SBR, selling needs to be much more consultative than before and firms should adopt a more collaborative approach.

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Companies have been advised to make use of customer testimonials as part of their overall lead generation strategy.Companies have been advised to make use of customer testimonials as part of their overall lead generation strategy.

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B2B sales teams should focus their lead generation efforts online, as that is where buyers are increasingly congregating, an expert has said.B2B sales teams should focus their lead generation efforts online, as that is where buyers are increasingly congregating, an expert has said.
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Marketers have been urged to adopt a multi-layered marketing strategy if they want to increase sales.

According to direct marketing copywriter and consultant Dean Rieck, an integrated digital cross-channel approach works wonders and is a sure-fire way to attract attention from potential sales leads.

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Businesses have been urged to constantly update the content on their websites as part of their lead generation strategy.Businesses have been urged to constantly update the content on their websites as part of their lead generation strategy. Read the rest of this entry »

Firms looking to improve their lead generation strategies and expand their sales have been urged to consider pay-per-click (PPC).Firms looking to improve their lead generation strategies and expand their sales have been urged to consider pay-per-click (PPC). Read the rest of this entry »

A 90/10 cross-channel marketing strategy can help lead generation efforts, an expert has said.An expert has urged companies to adopt the 90/10 rule when executing a multi-channel marketing strategy.

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Educating prospects is an important part of a lead generation marketing strategy, an expert has said. Read the rest of this entry »